SEC INSIDER TRANSACTIONS

Reddit, Inc. (RDDT) Insider Transactions

Explore official ownership filings, with every record linked to its source.

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RDDT · Reddit, Inc.

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Roles: director,officer,ten_percent_owner,otherOwner nameOfficer titleOwnership: D, I, unknownoriginal or amendedTransaction fromTransaction throughFiled fromFiled throughMinimum quantityMaximum quantityMinimum priceMaximum priceMinimum calculated valueMaximum calculated valueResults per page (1–100)

OR within codes/roles; AND between categories. Roles apply to buyers and sellers. Owner predicates match the same owner. Missing values fail numeric/date filters. Value is quantity × reported price for non-derivative rows only; derivative values are unknown. Amendments stay separate; joint owners do not duplicate rows.

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Stale snapshot · Covered: filings 2026-05-14 to 2026-11-13 · 52 filings · fetched 2026-11-13T19:39:18Z

Recent reported activity

0purchase rows on this page

20sale rows on this page

221matching filing rows

Purchases and sales count original non-derivative P and S rows. Awards, gifts, exercises, derivatives and amendments are shown separately and are not described as market purchases.

Transaction / filed	Reporting owner(s)	Code / security	Quantity	Price as filed	Ownership	Source
2026-08-14Filed 2026-08-18	Huffman Steve LaddDirector · Officer · Ten-percent owner · CEO & President Filing context Reported filing row; may be amended. Do not sum filings blindly. F1 The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. F2 The sales were executed in multiple trades at prices ranging from $174.57 to $175.44. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 2 to 10 to this Form 4. F3 The sales were executed in multiple trades at prices ranging from $175.57 to $176.56. F4 The sales were executed in multiple trades at prices ranging from $176.60 to $177.56. F5 The sales were executed in multiple trades at prices ranging from $177.60 to $178.58. F6 The sales were executed in multiple trades at prices ranging from $178.60 to $179.56. F7 The sales were executed in multiple trades at prices ranging from $179.61 to $180.55. F8 The sales were executed in multiple trades at prices ranging from $180.75 to $181.54. F9 The sales were executed in multiple trades at prices ranging from $181.77 to $182.52. F10 The sales were executed in multiple trades at prices ranging from $182.78 to $182.85. F11 The sale was executed in a single trade at a price of $184.06. F12 The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary. F13 The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date. References: F1	M Exercise / conversionClass A Common Stock · Non-derivative	18,000A	25.29	IndirectBy The XYZ Revocable Trust	Form 4 ↗0001827011-26-000033
2026-08-04Filed 2026-08-06	Huffman Steve LaddDirector · Officer · Ten-percent owner · CEO & President Filing context Reported filing row; may be amended. Do not sum filings blindly. F1 The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. F2 The sales were executed in multiple trades at prices ranging from $154.10 to $155.06. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 2 to 9 to this Form 4. F3 The sales were executed in multiple trades at prices ranging from $155.18 to $156.14. F4 The sales were executed in multiple trades at prices ranging from $156.83 to $157.57. F5 The sales were executed in multiple trades at prices ranging from $158.23 to $159.10. F6 The sales were executed in multiple trades at prices ranging from $159.24 to $160.23. F7 The sales were executed in multiple trades at prices ranging from $160.24 to $161.11. F8 The sales were executed in multiple trades at prices ranging from $161.37 to $162.33. F9 The sales were executed in multiple trades at prices ranging from $162.38 to $162.51. F10 The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary. F11 The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date. References: F11	M Exercise / conversionStock Option (Right to Buy) · Derivative	18,000D	0	IndirectBy The XYZ Revocable Trust	Form 4 ↗0001713445-26-000102
2026-08-04Filed 2026-08-06	Huffman Steve LaddDirector · Officer · Ten-percent owner · CEO & President Filing context Reported filing row; may be amended. Do not sum filings blindly. F1 The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. F2 The sales were executed in multiple trades at prices ranging from $154.10 to $155.06. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 2 to 9 to this Form 4. F3 The sales were executed in multiple trades at prices ranging from $155.18 to $156.14. F4 The sales were executed in multiple trades at prices ranging from $156.83 to $157.57. F5 The sales were executed in multiple trades at prices ranging from $158.23 to $159.10. F6 The sales were executed in multiple trades at prices ranging from $159.24 to $160.23. F7 The sales were executed in multiple trades at prices ranging from $160.24 to $161.11. F8 The sales were executed in multiple trades at prices ranging from $161.37 to $162.33. F9 The sales were executed in multiple trades at prices ranging from $162.38 to $162.51. F10 The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary. F11 The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date. References: F1, F9	S Sale (market/private)Class A Common Stock · Non-derivative	315D	162.45	IndirectBy The XYZ Revocable Trust	Form 4 ↗0001713445-26-000102
2026-08-04Filed 2026-08-06	Huffman Steve LaddDirector · Officer · Ten-percent owner · CEO & President Filing context Reported filing row; may be amended. Do not sum filings blindly. F1 The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. F2 The sales were executed in multiple trades at prices ranging from $154.10 to $155.06. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 2 to 9 to this Form 4. F3 The sales were executed in multiple trades at prices ranging from $155.18 to $156.14. F4 The sales were executed in multiple trades at prices ranging from $156.83 to $157.57. F5 The sales were executed in multiple trades at prices ranging from $158.23 to $159.10. F6 The sales were executed in multiple trades at prices ranging from $159.24 to $160.23. F7 The sales were executed in multiple trades at prices ranging from $160.24 to $161.11. F8 The sales were executed in multiple trades at prices ranging from $161.37 to $162.33. F9 The sales were executed in multiple trades at prices ranging from $162.38 to $162.51. F10 The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary. F11 The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date. References: F1, F8	S Sale (market/private)Class A Common Stock · Non-derivative	1,200D	161.78	IndirectBy The XYZ Revocable Trust	Form 4 ↗0001713445-26-000102
2026-08-04Filed 2026-08-06	Huffman Steve LaddDirector · Officer · Ten-percent owner · CEO & President Filing context Reported filing row; may be amended. Do not sum filings blindly. F1 The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. F2 The sales were executed in multiple trades at prices ranging from $154.10 to $155.06. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 2 to 9 to this Form 4. F3 The sales were executed in multiple trades at prices ranging from $155.18 to $156.14. F4 The sales were executed in multiple trades at prices ranging from $156.83 to $157.57. F5 The sales were executed in multiple trades at prices ranging from $158.23 to $159.10. F6 The sales were executed in multiple trades at prices ranging from $159.24 to $160.23. F7 The sales were executed in multiple trades at prices ranging from $160.24 to $161.11. F8 The sales were executed in multiple trades at prices ranging from $161.37 to $162.33. F9 The sales were executed in multiple trades at prices ranging from $162.38 to $162.51. F10 The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary. F11 The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date. References: F1, F7	S Sale (market/private)Class A Common Stock · Non-derivative	4,564D	160.56	IndirectBy The XYZ Revocable Trust	Form 4 ↗0001713445-26-000102
2026-08-04Filed 2026-08-06	Huffman Steve LaddDirector · Officer · Ten-percent owner · CEO & President Filing context Reported filing row; may be amended. Do not sum filings blindly. F1 The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. F2 The sales were executed in multiple trades at prices ranging from $154.10 to $155.06. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 2 to 9 to this Form 4. F3 The sales were executed in multiple trades at prices ranging from $155.18 to $156.14. F4 The sales were executed in multiple trades at prices ranging from $156.83 to $157.57. F5 The sales were executed in multiple trades at prices ranging from $158.23 to $159.10. F6 The sales were executed in multiple trades at prices ranging from $159.24 to $160.23. F7 The sales were executed in multiple trades at prices ranging from $160.24 to $161.11. F8 The sales were executed in multiple trades at prices ranging from $161.37 to $162.33. F9 The sales were executed in multiple trades at prices ranging from $162.38 to $162.51. F10 The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary. F11 The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date. References: F1, F6	S Sale (market/private)Class A Common Stock · Non-derivative	9,521D	159.87	IndirectBy The XYZ Revocable Trust	Form 4 ↗0001713445-26-000102
2026-08-04Filed 2026-08-06	Huffman Steve LaddDirector · Officer · Ten-percent owner · CEO & President Filing context Reported filing row; may be amended. Do not sum filings blindly. F1 The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. F2 The sales were executed in multiple trades at prices ranging from $154.10 to $155.06. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 2 to 9 to this Form 4. F3 The sales were executed in multiple trades at prices ranging from $155.18 to $156.14. F4 The sales were executed in multiple trades at prices ranging from $156.83 to $157.57. F5 The sales were executed in multiple trades at prices ranging from $158.23 to $159.10. F6 The sales were executed in multiple trades at prices ranging from $159.24 to $160.23. F7 The sales were executed in multiple trades at prices ranging from $160.24 to $161.11. F8 The sales were executed in multiple trades at prices ranging from $161.37 to $162.33. F9 The sales were executed in multiple trades at prices ranging from $162.38 to $162.51. F10 The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary. F11 The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date. References: F1, F5	S Sale (market/private)Class A Common Stock · Non-derivative	800D	158.9	IndirectBy The XYZ Revocable Trust	Form 4 ↗0001713445-26-000102
2026-08-04Filed 2026-08-06	Huffman Steve LaddDirector · Officer · Ten-percent owner · CEO & President Filing context Reported filing row; may be amended. Do not sum filings blindly. F1 The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. F2 The sales were executed in multiple trades at prices ranging from $154.10 to $155.06. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 2 to 9 to this Form 4. F3 The sales were executed in multiple trades at prices ranging from $155.18 to $156.14. F4 The sales were executed in multiple trades at prices ranging from $156.83 to $157.57. F5 The sales were executed in multiple trades at prices ranging from $158.23 to $159.10. F6 The sales were executed in multiple trades at prices ranging from $159.24 to $160.23. F7 The sales were executed in multiple trades at prices ranging from $160.24 to $161.11. F8 The sales were executed in multiple trades at prices ranging from $161.37 to $162.33. F9 The sales were executed in multiple trades at prices ranging from $162.38 to $162.51. F10 The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary. F11 The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date. References: F1, F4	S Sale (market/private)Class A Common Stock · Non-derivative	300D	157.18	IndirectBy The XYZ Revocable Trust	Form 4 ↗0001713445-26-000102
2026-08-04Filed 2026-08-06	Huffman Steve LaddDirector · Officer · Ten-percent owner · CEO & President Filing context Reported filing row; may be amended. Do not sum filings blindly. F1 The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. F2 The sales were executed in multiple trades at prices ranging from $154.10 to $155.06. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 2 to 9 to this Form 4. F3 The sales were executed in multiple trades at prices ranging from $155.18 to $156.14. F4 The sales were executed in multiple trades at prices ranging from $156.83 to $157.57. F5 The sales were executed in multiple trades at prices ranging from $158.23 to $159.10. F6 The sales were executed in multiple trades at prices ranging from $159.24 to $160.23. F7 The sales were executed in multiple trades at prices ranging from $160.24 to $161.11. F8 The sales were executed in multiple trades at prices ranging from $161.37 to $162.33. F9 The sales were executed in multiple trades at prices ranging from $162.38 to $162.51. F10 The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary. F11 The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date. References: F1, F3	S Sale (market/private)Class A Common Stock · Non-derivative	600D	155.6	IndirectBy The XYZ Revocable Trust	Form 4 ↗0001713445-26-000102
2026-08-04Filed 2026-08-06	Huffman Steve LaddDirector · Officer · Ten-percent owner · CEO & President Filing context Reported filing row; may be amended. Do not sum filings blindly. F1 The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. F2 The sales were executed in multiple trades at prices ranging from $154.10 to $155.06. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 2 to 9 to this Form 4. F3 The sales were executed in multiple trades at prices ranging from $155.18 to $156.14. F4 The sales were executed in multiple trades at prices ranging from $156.83 to $157.57. F5 The sales were executed in multiple trades at prices ranging from $158.23 to $159.10. F6 The sales were executed in multiple trades at prices ranging from $159.24 to $160.23. F7 The sales were executed in multiple trades at prices ranging from $160.24 to $161.11. F8 The sales were executed in multiple trades at prices ranging from $161.37 to $162.33. F9 The sales were executed in multiple trades at prices ranging from $162.38 to $162.51. F10 The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary. F11 The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date. References: F1, F2	S Sale (market/private)Class A Common Stock · Non-derivative	700D	154.51	IndirectBy The XYZ Revocable Trust	Form 4 ↗0001713445-26-000102
2026-08-04Filed 2026-08-06	Huffman Steve LaddDirector · Officer · Ten-percent owner · CEO & President Filing context Reported filing row; may be amended. Do not sum filings blindly. F1 The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. F2 The sales were executed in multiple trades at prices ranging from $154.10 to $155.06. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 2 to 9 to this Form 4. F3 The sales were executed in multiple trades at prices ranging from $155.18 to $156.14. F4 The sales were executed in multiple trades at prices ranging from $156.83 to $157.57. F5 The sales were executed in multiple trades at prices ranging from $158.23 to $159.10. F6 The sales were executed in multiple trades at prices ranging from $159.24 to $160.23. F7 The sales were executed in multiple trades at prices ranging from $160.24 to $161.11. F8 The sales were executed in multiple trades at prices ranging from $161.37 to $162.33. F9 The sales were executed in multiple trades at prices ranging from $162.38 to $162.51. F10 The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary. F11 The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date. References: F1	M Exercise / conversionClass A Common Stock · Non-derivative	18,000A	25.29	IndirectBy The XYZ Revocable Trust	Form 4 ↗0001713445-26-000102
2026-07-15Filed 2026-07-17	Huffman Steve LaddDirector · Officer · Ten-percent owner · CEO & President Filing context Reported filing row; may be amended. Do not sum filings blindly. F1 The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. F2 The sale was executed in a single trade at a price of $190.68. F3 The sales were executed in multiple trades at prices ranging from $191.94 to $192.42. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 3 to 12 to this Form 4. F4 The sales were executed in multiple trades at prices ranging from $193.79 to $194.65. F5 The sales were executed in multiple trades at prices ranging from $194.84 to $195.78. F6 The sales were executed in multiple trades at prices ranging from $195.96 to $196.95. F7 The sales were executed in multiple trades at prices ranging from $196.98 to $197.96. F8 The sales were executed in multiple trades at prices ranging from $197.99 to $198.97. F9 The sales were executed in multiple trades at prices ranging from $199.00 to $199.98. F10 The sales were executed in multiple trades at prices ranging from $200.05 to $200.99. F11 The sales were executed in multiple trades at prices ranging from $201.06 to $201.65. F12 The sales were executed in multiple trades at prices ranging from $202.23 to $202.27. F13 The sale was executed in a single trade at a price of $205.69. F14 The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary. F15 The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date. References: F15	M Exercise / conversionStock Option (Right to Buy) · Derivative	18,000D	0	IndirectBy The XYZ Revocable Trust	Form 4 ↗0001713445-26-000094
2026-07-15Filed 2026-07-17	Huffman Steve LaddDirector · Officer · Ten-percent owner · CEO & President Filing context Reported filing row; may be amended. Do not sum filings blindly. F1 The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. F2 The sale was executed in a single trade at a price of $190.68. F3 The sales were executed in multiple trades at prices ranging from $191.94 to $192.42. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 3 to 12 to this Form 4. F4 The sales were executed in multiple trades at prices ranging from $193.79 to $194.65. F5 The sales were executed in multiple trades at prices ranging from $194.84 to $195.78. F6 The sales were executed in multiple trades at prices ranging from $195.96 to $196.95. F7 The sales were executed in multiple trades at prices ranging from $196.98 to $197.96. F8 The sales were executed in multiple trades at prices ranging from $197.99 to $198.97. F9 The sales were executed in multiple trades at prices ranging from $199.00 to $199.98. F10 The sales were executed in multiple trades at prices ranging from $200.05 to $200.99. F11 The sales were executed in multiple trades at prices ranging from $201.06 to $201.65. F12 The sales were executed in multiple trades at prices ranging from $202.23 to $202.27. F13 The sale was executed in a single trade at a price of $205.69. F14 The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary. F15 The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date. References: F1, F13	S Sale (market/private)Class A Common Stock · Non-derivative	200D	205.69	IndirectBy The XYZ Revocable Trust	Form 4 ↗0001713445-26-000094
2026-07-15Filed 2026-07-17	Huffman Steve LaddDirector · Officer · Ten-percent owner · CEO & President Filing context Reported filing row; may be amended. Do not sum filings blindly. F1 The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. F2 The sale was executed in a single trade at a price of $190.68. F3 The sales were executed in multiple trades at prices ranging from $191.94 to $192.42. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 3 to 12 to this Form 4. F4 The sales were executed in multiple trades at prices ranging from $193.79 to $194.65. F5 The sales were executed in multiple trades at prices ranging from $194.84 to $195.78. F6 The sales were executed in multiple trades at prices ranging from $195.96 to $196.95. F7 The sales were executed in multiple trades at prices ranging from $196.98 to $197.96. F8 The sales were executed in multiple trades at prices ranging from $197.99 to $198.97. F9 The sales were executed in multiple trades at prices ranging from $199.00 to $199.98. F10 The sales were executed in multiple trades at prices ranging from $200.05 to $200.99. F11 The sales were executed in multiple trades at prices ranging from $201.06 to $201.65. F12 The sales were executed in multiple trades at prices ranging from $202.23 to $202.27. F13 The sale was executed in a single trade at a price of $205.69. F14 The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary. F15 The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date. References: F1, F12	S Sale (market/private)Class A Common Stock · Non-derivative	300D	202.25	IndirectBy The XYZ Revocable Trust	Form 4 ↗0001713445-26-000094
2026-07-15Filed 2026-07-17	Huffman Steve LaddDirector · Officer · Ten-percent owner · CEO & President Filing context Reported filing row; may be amended. Do not sum filings blindly. F1 The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. F2 The sale was executed in a single trade at a price of $190.68. F3 The sales were executed in multiple trades at prices ranging from $191.94 to $192.42. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 3 to 12 to this Form 4. F4 The sales were executed in multiple trades at prices ranging from $193.79 to $194.65. F5 The sales were executed in multiple trades at prices ranging from $194.84 to $195.78. F6 The sales were executed in multiple trades at prices ranging from $195.96 to $196.95. F7 The sales were executed in multiple trades at prices ranging from $196.98 to $197.96. F8 The sales were executed in multiple trades at prices ranging from $197.99 to $198.97. F9 The sales were executed in multiple trades at prices ranging from $199.00 to $199.98. F10 The sales were executed in multiple trades at prices ranging from $200.05 to $200.99. F11 The sales were executed in multiple trades at prices ranging from $201.06 to $201.65. F12 The sales were executed in multiple trades at prices ranging from $202.23 to $202.27. F13 The sale was executed in a single trade at a price of $205.69. F14 The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary. F15 The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date. References: F1, F11	S Sale (market/private)Class A Common Stock · Non-derivative	900D	201.31	IndirectBy The XYZ Revocable Trust	Form 4 ↗0001713445-26-000094
2026-07-15Filed 2026-07-17	Huffman Steve LaddDirector · Officer · Ten-percent owner · CEO & President Filing context Reported filing row; may be amended. Do not sum filings blindly. F1 The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. F2 The sale was executed in a single trade at a price of $190.68. F3 The sales were executed in multiple trades at prices ranging from $191.94 to $192.42. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 3 to 12 to this Form 4. F4 The sales were executed in multiple trades at prices ranging from $193.79 to $194.65. F5 The sales were executed in multiple trades at prices ranging from $194.84 to $195.78. F6 The sales were executed in multiple trades at prices ranging from $195.96 to $196.95. F7 The sales were executed in multiple trades at prices ranging from $196.98 to $197.96. F8 The sales were executed in multiple trades at prices ranging from $197.99 to $198.97. F9 The sales were executed in multiple trades at prices ranging from $199.00 to $199.98. F10 The sales were executed in multiple trades at prices ranging from $200.05 to $200.99. F11 The sales were executed in multiple trades at prices ranging from $201.06 to $201.65. F12 The sales were executed in multiple trades at prices ranging from $202.23 to $202.27. F13 The sale was executed in a single trade at a price of $205.69. F14 The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary. F15 The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date. References: F1, F10	S Sale (market/private)Class A Common Stock · Non-derivative	1,600D	200.47	IndirectBy The XYZ Revocable Trust	Form 4 ↗0001713445-26-000094
2026-07-15Filed 2026-07-17	Huffman Steve LaddDirector · Officer · Ten-percent owner · CEO & President Filing context Reported filing row; may be amended. Do not sum filings blindly. F1 The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. F2 The sale was executed in a single trade at a price of $190.68. F3 The sales were executed in multiple trades at prices ranging from $191.94 to $192.42. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 3 to 12 to this Form 4. F4 The sales were executed in multiple trades at prices ranging from $193.79 to $194.65. F5 The sales were executed in multiple trades at prices ranging from $194.84 to $195.78. F6 The sales were executed in multiple trades at prices ranging from $195.96 to $196.95. F7 The sales were executed in multiple trades at prices ranging from $196.98 to $197.96. F8 The sales were executed in multiple trades at prices ranging from $197.99 to $198.97. F9 The sales were executed in multiple trades at prices ranging from $199.00 to $199.98. F10 The sales were executed in multiple trades at prices ranging from $200.05 to $200.99. F11 The sales were executed in multiple trades at prices ranging from $201.06 to $201.65. F12 The sales were executed in multiple trades at prices ranging from $202.23 to $202.27. F13 The sale was executed in a single trade at a price of $205.69. F14 The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary. F15 The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date. References: F1, F9	S Sale (market/private)Class A Common Stock · Non-derivative	1,883D	199.44	IndirectBy The XYZ Revocable Trust	Form 4 ↗0001713445-26-000094
2026-07-15Filed 2026-07-17	Huffman Steve LaddDirector · Officer · Ten-percent owner · CEO & President Filing context Reported filing row; may be amended. Do not sum filings blindly. F1 The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. F2 The sale was executed in a single trade at a price of $190.68. F3 The sales were executed in multiple trades at prices ranging from $191.94 to $192.42. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 3 to 12 to this Form 4. F4 The sales were executed in multiple trades at prices ranging from $193.79 to $194.65. F5 The sales were executed in multiple trades at prices ranging from $194.84 to $195.78. F6 The sales were executed in multiple trades at prices ranging from $195.96 to $196.95. F7 The sales were executed in multiple trades at prices ranging from $196.98 to $197.96. F8 The sales were executed in multiple trades at prices ranging from $197.99 to $198.97. F9 The sales were executed in multiple trades at prices ranging from $199.00 to $199.98. F10 The sales were executed in multiple trades at prices ranging from $200.05 to $200.99. F11 The sales were executed in multiple trades at prices ranging from $201.06 to $201.65. F12 The sales were executed in multiple trades at prices ranging from $202.23 to $202.27. F13 The sale was executed in a single trade at a price of $205.69. F14 The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary. F15 The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date. References: F1, F8	S Sale (market/private)Class A Common Stock · Non-derivative	5,046D	198.27	IndirectBy The XYZ Revocable Trust	Form 4 ↗0001713445-26-000094
2026-07-15Filed 2026-07-17	Huffman Steve LaddDirector · Officer · Ten-percent owner · CEO & President Filing context Reported filing row; may be amended. Do not sum filings blindly. F1 The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. F2 The sale was executed in a single trade at a price of $190.68. F3 The sales were executed in multiple trades at prices ranging from $191.94 to $192.42. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 3 to 12 to this Form 4. F4 The sales were executed in multiple trades at prices ranging from $193.79 to $194.65. F5 The sales were executed in multiple trades at prices ranging from $194.84 to $195.78. F6 The sales were executed in multiple trades at prices ranging from $195.96 to $196.95. F7 The sales were executed in multiple trades at prices ranging from $196.98 to $197.96. F8 The sales were executed in multiple trades at prices ranging from $197.99 to $198.97. F9 The sales were executed in multiple trades at prices ranging from $199.00 to $199.98. F10 The sales were executed in multiple trades at prices ranging from $200.05 to $200.99. F11 The sales were executed in multiple trades at prices ranging from $201.06 to $201.65. F12 The sales were executed in multiple trades at prices ranging from $202.23 to $202.27. F13 The sale was executed in a single trade at a price of $205.69. F14 The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary. F15 The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date. References: F1, F7	S Sale (market/private)Class A Common Stock · Non-derivative	1,981D	197.58	IndirectBy The XYZ Revocable Trust	Form 4 ↗0001713445-26-000094
2026-07-15Filed 2026-07-17	Huffman Steve LaddDirector · Officer · Ten-percent owner · CEO & President Filing context Reported filing row; may be amended. Do not sum filings blindly. F1 The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. F2 The sale was executed in a single trade at a price of $190.68. F3 The sales were executed in multiple trades at prices ranging from $191.94 to $192.42. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 3 to 12 to this Form 4. F4 The sales were executed in multiple trades at prices ranging from $193.79 to $194.65. F5 The sales were executed in multiple trades at prices ranging from $194.84 to $195.78. F6 The sales were executed in multiple trades at prices ranging from $195.96 to $196.95. F7 The sales were executed in multiple trades at prices ranging from $196.98 to $197.96. F8 The sales were executed in multiple trades at prices ranging from $197.99 to $198.97. F9 The sales were executed in multiple trades at prices ranging from $199.00 to $199.98. F10 The sales were executed in multiple trades at prices ranging from $200.05 to $200.99. F11 The sales were executed in multiple trades at prices ranging from $201.06 to $201.65. F12 The sales were executed in multiple trades at prices ranging from $202.23 to $202.27. F13 The sale was executed in a single trade at a price of $205.69. F14 The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary. F15 The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date. References: F1, F6	S Sale (market/private)Class A Common Stock · Non-derivative	2,490D	196.46	IndirectBy The XYZ Revocable Trust	Form 4 ↗0001713445-26-000094
2026-07-15Filed 2026-07-17	Huffman Steve LaddDirector · Officer · Ten-percent owner · CEO & President Filing context Reported filing row; may be amended. Do not sum filings blindly. F1 The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. F2 The sale was executed in a single trade at a price of $190.68. F3 The sales were executed in multiple trades at prices ranging from $191.94 to $192.42. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 3 to 12 to this Form 4. F4 The sales were executed in multiple trades at prices ranging from $193.79 to $194.65. F5 The sales were executed in multiple trades at prices ranging from $194.84 to $195.78. F6 The sales were executed in multiple trades at prices ranging from $195.96 to $196.95. F7 The sales were executed in multiple trades at prices ranging from $196.98 to $197.96. F8 The sales were executed in multiple trades at prices ranging from $197.99 to $198.97. F9 The sales were executed in multiple trades at prices ranging from $199.00 to $199.98. F10 The sales were executed in multiple trades at prices ranging from $200.05 to $200.99. F11 The sales were executed in multiple trades at prices ranging from $201.06 to $201.65. F12 The sales were executed in multiple trades at prices ranging from $202.23 to $202.27. F13 The sale was executed in a single trade at a price of $205.69. F14 The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary. F15 The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date. References: F1, F5	S Sale (market/private)Class A Common Stock · Non-derivative	2,600D	195.34	IndirectBy The XYZ Revocable Trust	Form 4 ↗0001713445-26-000094
2026-07-15Filed 2026-07-17	Huffman Steve LaddDirector · Officer · Ten-percent owner · CEO & President Filing context Reported filing row; may be amended. Do not sum filings blindly. F1 The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. F2 The sale was executed in a single trade at a price of $190.68. F3 The sales were executed in multiple trades at prices ranging from $191.94 to $192.42. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 3 to 12 to this Form 4. F4 The sales were executed in multiple trades at prices ranging from $193.79 to $194.65. F5 The sales were executed in multiple trades at prices ranging from $194.84 to $195.78. F6 The sales were executed in multiple trades at prices ranging from $195.96 to $196.95. F7 The sales were executed in multiple trades at prices ranging from $196.98 to $197.96. F8 The sales were executed in multiple trades at prices ranging from $197.99 to $198.97. F9 The sales were executed in multiple trades at prices ranging from $199.00 to $199.98. F10 The sales were executed in multiple trades at prices ranging from $200.05 to $200.99. F11 The sales were executed in multiple trades at prices ranging from $201.06 to $201.65. F12 The sales were executed in multiple trades at prices ranging from $202.23 to $202.27. F13 The sale was executed in a single trade at a price of $205.69. F14 The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary. F15 The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date. References: F1, F4	S Sale (market/private)Class A Common Stock · Non-derivative	600D	194.19	IndirectBy The XYZ Revocable Trust	Form 4 ↗0001713445-26-000094
2026-07-15Filed 2026-07-17	Huffman Steve LaddDirector · Officer · Ten-percent owner · CEO & President Filing context Reported filing row; may be amended. Do not sum filings blindly. F1 The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. F2 The sale was executed in a single trade at a price of $190.68. F3 The sales were executed in multiple trades at prices ranging from $191.94 to $192.42. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 3 to 12 to this Form 4. F4 The sales were executed in multiple trades at prices ranging from $193.79 to $194.65. F5 The sales were executed in multiple trades at prices ranging from $194.84 to $195.78. F6 The sales were executed in multiple trades at prices ranging from $195.96 to $196.95. F7 The sales were executed in multiple trades at prices ranging from $196.98 to $197.96. F8 The sales were executed in multiple trades at prices ranging from $197.99 to $198.97. F9 The sales were executed in multiple trades at prices ranging from $199.00 to $199.98. F10 The sales were executed in multiple trades at prices ranging from $200.05 to $200.99. F11 The sales were executed in multiple trades at prices ranging from $201.06 to $201.65. F12 The sales were executed in multiple trades at prices ranging from $202.23 to $202.27. F13 The sale was executed in a single trade at a price of $205.69. F14 The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary. F15 The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date. References: F1, F3	S Sale (market/private)Class A Common Stock · Non-derivative	300D	192.18	IndirectBy The XYZ Revocable Trust	Form 4 ↗0001713445-26-000094
2026-07-15Filed 2026-07-17	Huffman Steve LaddDirector · Officer · Ten-percent owner · CEO & President Filing context Reported filing row; may be amended. Do not sum filings blindly. F1 The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. F2 The sale was executed in a single trade at a price of $190.68. F3 The sales were executed in multiple trades at prices ranging from $191.94 to $192.42. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 3 to 12 to this Form 4. F4 The sales were executed in multiple trades at prices ranging from $193.79 to $194.65. F5 The sales were executed in multiple trades at prices ranging from $194.84 to $195.78. F6 The sales were executed in multiple trades at prices ranging from $195.96 to $196.95. F7 The sales were executed in multiple trades at prices ranging from $196.98 to $197.96. F8 The sales were executed in multiple trades at prices ranging from $197.99 to $198.97. F9 The sales were executed in multiple trades at prices ranging from $199.00 to $199.98. F10 The sales were executed in multiple trades at prices ranging from $200.05 to $200.99. F11 The sales were executed in multiple trades at prices ranging from $201.06 to $201.65. F12 The sales were executed in multiple trades at prices ranging from $202.23 to $202.27. F13 The sale was executed in a single trade at a price of $205.69. F14 The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary. F15 The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date. References: F1, F2	S Sale (market/private)Class A Common Stock · Non-derivative	100D	190.68	IndirectBy The XYZ Revocable Trust	Form 4 ↗0001713445-26-000094
2026-07-15Filed 2026-07-17	Huffman Steve LaddDirector · Officer · Ten-percent owner · CEO & President Filing context Reported filing row; may be amended. Do not sum filings blindly. F1 The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. F2 The sale was executed in a single trade at a price of $190.68. F3 The sales were executed in multiple trades at prices ranging from $191.94 to $192.42. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 3 to 12 to this Form 4. F4 The sales were executed in multiple trades at prices ranging from $193.79 to $194.65. F5 The sales were executed in multiple trades at prices ranging from $194.84 to $195.78. F6 The sales were executed in multiple trades at prices ranging from $195.96 to $196.95. F7 The sales were executed in multiple trades at prices ranging from $196.98 to $197.96. F8 The sales were executed in multiple trades at prices ranging from $197.99 to $198.97. F9 The sales were executed in multiple trades at prices ranging from $199.00 to $199.98. F10 The sales were executed in multiple trades at prices ranging from $200.05 to $200.99. F11 The sales were executed in multiple trades at prices ranging from $201.06 to $201.65. F12 The sales were executed in multiple trades at prices ranging from $202.23 to $202.27. F13 The sale was executed in a single trade at a price of $205.69. F14 The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary. F15 The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date. References: F1	M Exercise / conversionClass A Common Stock · Non-derivative	18,000A	25.29	IndirectBy The XYZ Revocable Trust	Form 4 ↗0001713445-26-000094

Imported instruments only. Joint owners do not multiply transactions. Amendments are separate filing rows, not additional trades. No aggregate trade totals are implied.